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Google appoints new head of agency channel for UK and Ireland
Google has appointed Martin Murray as head of agency channel for the UK and Ireland. In his new position, Murray will lead the Google sales team to support media, creative and digital agencies in the delivery of online marketing solutions to their clients.
Online brand advertising – proof it works
A ‘brand advertising and digital’ white paper has been published by IAB Europe. The white paper, prepared by the Brand Advertising Committee of the IAB Europe, shows that online branding and advertising continues to grow despite the recession. The white paper aims to promote the web as a vehicle for branding as well as to...
Online advertising continues to soar
It seems the onward march of online advertising continues with gusto. A new report by IPG’s Mediabrands’ Magna Global predicts online and digital media advertising will rise by over 12% in 2010 to $61 billion. The report also suggests global online advertising will rise by approximately 11% year-on-year through until 2015 when the sector will...
Europe’s online ad market continues to grow in recession
The Interactive Advertising Bureau (IAB) Europe has just released its annual advertising spend survey for the year ending December 2009. The research covers 23 markets ranging from the mature markets of the Nordics and Western Europe to the emerging markets in Eastern and Southern Europe. Russia, Bulgaria, Switzerland and Slovakia are included in the report...
Unilever to double its digital ad spend
The FMCG giant Unilever says it will double its online ad spend this year and delve much deeper into social media. While the rise of Facebook and Twitter has caused enormous challenges for many brands trying to engage with their target audience in a meaningful way, Unilever insists it must follow its audience online. “Unilever...
Online TV viewers will accept more ads
New research from comScore suggests online TV viewers are willing to watch more ads, nearly twice as many in fact. “While some analysts have suggested that the shift to online video reflects a consumer desire to view fewer ads, our research suggests that in many cases online TV viewers actually have a higher tolerance for...
Online branding – the time is now
The Interact Congress (www.interactcongress.eu) on June 2nd and 3rd in Barcelona, organised by IAB Europe, has confirmed many big name participants. Google, Mindshare, R/GA and Yahoo!, AB-InBev and HSBC will join the event to discuss ‘Online branding – the time is now’. Carlo d’Asaro Biondi, VP Southern Europe, Google will discuss the company’s vision of...
Display ads work better in Europe than in the US
Online display ads are more effective in the EU than in the US, says new research by comScore. ‘How Online Advertising Works: Whither the Click in Europe’ is the title of the new study that found web users in the EU are 72% more likely to visit an advertised site, having being exposed to display...
Another deal done for the IAB Ireland
DoneDeal.ie, the largest Irish classified ads site is the latest member of IAB Ireland (Interactive Advertising Bureau Ireland.)
The goal of the IAB is to promote the use of digital advertising in Ireland. IAB Ireland’s founding (and funding) nine partners are: Crimtan, Daft Media, Eircom, Google, Microsoft Advertising, RTE, The Irish Times, Trader Media Group...
Web projects fail due to poor planning
The latest ‘state of the net’ study from online consultancy Amas hits desks this week. One of the key findings of the report is that businesses and government bodies under-specify their web projects and digital campaigns and lose money as a result. The reasons for this include an absence of detailed planning and a lack...
Electric Media now largest Irish digital sales house
The Irish digital advertising industry’s largest consolidation to date has occurred. Electric Media has acquired the assets of Sales Online. Electric Media, owned by Dermot Hanrahan, purchased Sales Online (for an undisclosed sum) from Simon Ferguson. Electric Media handles the ad sales for such premium sites as entertainment.ie, myhome.ie and irishtimes.com and will now sell...
Privacy is dead, long live privacy
One of the biggest debates surrounding the advancements of the digital age concerns the privacy of individuals. Some argue that privacy is no longer an issue for people with social media accounts – if you’re on social media you can’t expect privacy. As someone put it recently: “If Andy Warhol was alive today he’d say...
