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Web projects fail due to poor planning
The latest ‘state of the net’ study from online consultancy Amas hits desks this week. One of the key findings of the report is that businesses and government bodies under-specify their web projects and digital campaigns and lose money as a result. The reasons for this include an absence of detailed planning and a lack...
Electric Media now largest Irish digital sales house
The Irish digital advertising industry’s largest consolidation to date has occurred. Electric Media has acquired the assets of Sales Online. Electric Media, owned by Dermot Hanrahan, purchased Sales Online (for an undisclosed sum) from Simon Ferguson. Electric Media handles the ad sales for such premium sites as entertainment.ie, myhome.ie and irishtimes.com and will now sell...
Privacy is dead, long live privacy
One of the biggest debates surrounding the advancements of the digital age concerns the privacy of individuals. Some argue that privacy is no longer an issue for people with social media accounts – if you’re on social media you can’t expect privacy. As someone put it recently: “If Andy Warhol was alive today he’d say...
An ad that scores on many levels
We had to put this ad up. It’s going to win tonnes of awards and rightly so. Visa has already run ‘evolution’ themed ads but this one is for the World Cup in South Africa. Expect to see a lot of this ad in the coming year as well as lots of chaps in beards...
Google’s mobile future plans
Google CEO Eric Schmidt firmly decalred his company’s commitment to mobile communications at the World Mobile Congress. Schmidt confirmed that mobile is the key to Google’s future and its top programmers now have mobile as their primary focus. Google’s new mantra is ‘Mobile First’ and Schmidt said the three areas of computing power, interconnectivity and...
Muzu.tv signs deals with 12 more publishers
Muzu.tv announced today it has signed video syndication deals with a number of large publishers inclduing: AOL Music; The Irish Independent; Communicorp; Spinner UK; Drowned In Sound; Telegraph Media Group; Bebo; Habbo Hotel; Virtual Festivals; Mama Group; Meanfiddler and The Fly magazine (featured below). These publishers will have access to MUZU.TV’s video library and video...
Upwardly mobile – social climbing
Everyone is down on the campaign site. Ah, the old campaign website, doyen of the stressed marketer and jewel in the crown of online campaigns. What happened? Well, everyone is moving campaigns onto social networks, driving the audience to places they are familiar with and want to go; bit of a no brainer. Now mobile...
