Category Archives: Reports

First IAB Ireland report says online ad spend worth nearly €100 million

Tuesday, 27 July 2010 12:10
Written by Stephen
The first IAB Ireland online ad spend study has been published. Online ad spend in Ireland was €97.2 million in 2009. The report was put together by IAB and PwC with a view to establishing how much Irish advertisers spent online in 2009. The report suggests digital ad spend in Ireland is now 10% of the [...]
Also posted in Adland, Agency, Surveys | 4 Comments

Online brand advertising – proof it works

Friday, 18 June 2010 08:09
Written by Stephen
A ‘brand advertising and digital’ white paper has been published by IAB Europe. The white paper, prepared by the Brand Advertising Committee of the IAB Europe, shows that online branding and advertising continues to grow despite the recession. The white paper aims to promote the web as a vehicle for branding as well as to educate [...]
Also posted in Online Marketing | 1 Comment

Europe’s online ad market continues to grow in recession

Wednesday, 2 June 2010 12:30
Written by Stephen
The Interactive Advertising Bureau (IAB) Europe has just released its annual advertising spend survey for the year ending December 2009. The research covers 23 markets ranging from the mature markets of the Nordics and Western Europe to the emerging markets in Eastern and Southern Europe. Russia, Bulgaria, Switzerland and Slovakia are included in the report [...]
Also posted in Online Marketing, Surveys | Leave a comment

New smart order: our upcoming work smarter report profiles the best non iPhone apps

Wednesday, 28 April 2010 16:02
Written by Edward
The smarts and the apps  (iPhone not included) In a feature aimed at the many digital influencers now working in Ireland, as well as the newer business entrants into mobile & social media arenas, Digital Times will examine the smart phone options (not including the iPhone) available in Ireland. The feature will also look at the app [...]
Also posted in Agency, DTTV, Online Publishers | 1 Comment

New shirt, buff CV and a cleanly-shaven Facebook

Tuesday, 20 April 2010 11:49
Written by Edward
What we have long suspected has been confirmed by a Eurocom worldwide study. 40% of companies looking to hire staff check the social media profiles of interviewees. “Those party or holiday photos that seemed such a good idea at the time to post on social media websites could damage your career prospects,” commented Ronnie Simpson [...]
Also posted in Business, Client Side | 1 Comment