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‘Bring your own’ to work saves money for firms
Bringing your own laptop to work has been the preserve of start-ups and SMEs for many years now. Larger organisations, scared off by possible security issues, have mainly shied away from employees using their own devices at work. However, a new report by Citrix shows that its three year old employee bring-your-own (BYO) programme is...
Outdoor digital advertising worth €25m
The combined value of the ambient and digital out of home market in Republic of Ireland for 2011 is €24.6m. ‘Traditional’ ambient media such as trolley handles, Citybox and pub based media accounts for €21.8m of this total with digital out of home media being valued at €2.8m for 2011. These figures are part of...
RTÉ Television had 47 of the top 50 programmes of 2011
RTÉ Television was responsible for 47 out of the 50 most-watched programmes on Irish television in 2011*. Interestingly, all bar two of these were home-produced. Despite Ryan Tubridy’s much criticised stewardship of the Late Late Show, the The Late Late Toy Show in 2011 was the most watched programme on Irish television in 17 years...
Independent.ie claims to be leading Irish online news site
Independent.ie says it is now the largest online news publishing site in Ireland. The claim is based on the November 2011 comScore Media Metrix Newspaper category report. Independent.ie is now recognised by comScore as being bigger than its nearest competitor, Irishtimes.com. Independent.ie believes the growth is a result of a number of initiatives to drive...
What to expect from tech in 2012
New year digital media predictions are common place this time of year and Deloitte’s Technology Media & Telecommunications (TMT) Industry Group has just published its predictive report. The top trends for the technology, media and telecoms industries include the rise of ‘big data’ globally, how online coupons might evolve in 2012 to the likely adoption...
Digital tunes outstrip physical album sales – but it’s not the end of the story
It’s strange that it took until the end of 2011 for digital music sales to finally outstrip physical music sales. The end has been nigh for the majority of big brand record shops for a long time – just look at HMV’s recent figures. CNN says that a recent Nielsen and Billboard report reveals that...
Blippar – QR codes on steroids – augmented reality advertising
We have been watching with interest how the new print/online technology Blippar is being used by brands to advertise creatively in print while also integrating direct response marketing. Blippar is an application you need to download to your smartphone or tablet. Once it is activated you can hover the camera function over a page (usually...
Why would anyone want Yahoos’! poisoned chalice? Ask Scott Thompson
The next chief executive of ailing web giant Yahoo! is to be eBay’s former PayPal president Scott Thompson, according to AllThingsD, the tech blog owned by the Dow Jones in New York. Apart from the money and the chance to be a chief executive, one wonders why anyone would leave eBay (a successful and expanding...
Chrome overtakes Firefox for the first time
Google’s browser Chrome overtook Firefox for the first time globally on a monthly basis in November, according to StatCounter, the website analytics company. StatCounter Global Stats shows that Chrome took 25.69% of the worldwide market (up from 4.66% in November 2009) compared to Firefox’s 25.23%. Microsoft’s Internet Explorer still maintains a strong lead globally with...
A new era for online video
The way people consume video is changing and changing fast. New research by Marc Gosschalk, a senior analyst with comScore, suggests 1.2 billion people worldwide watched on average 18 hours of online video each in October 2011. Russia (43.1 million unique viewers), Germany (42.7m) and France (36.6m) lead the way in Europe in terms of...
Irish online adspend surges to €65m
Online advertising spend in Ireland has ‘bucked the recession’ and increased by 20% for the first half of 2011 (H1), compared to 2010. €65 million was spent online by Irish advertisers while spend on other media in H1 2011 has been valued by Nielsen at €443.4m down 1.5% year on year. Online adspend brings the...
Mobile advertising handbook published
IAB Ireland has published a mobile advertising handbook to help its members plan a mobile strategy. It is expected that there will be a 50% growth in smartphone ownership in the next 12 months in the Irish market. Smartphones could overtake desktop ownership within 12 months. Advertisers have told us that they want to equip...
