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Blippar – QR codes on steroids – augmented reality advertising
We have been watching with interest how the new print/online technology Blippar is being used by brands to advertise creatively in print while also integrating direct response marketing. Blippar is an application you need to download to your smartphone or tablet. Once it is activated you can hover the camera function over a page (usually...
Digital Santas will spend €257 million this Christmas
Irish shoppers will spend approximately €257 million buying gifts online in the run up to Christmas 2011. The busiest day for web shopping in Ireland is Monday 28th November. The reasons? Monthly salaries are paid and people take the online delivery times into consideration. Visa Europe, which carried out surveys across Europe and in Ireland...
Charities ‘like’ social media more than private businesses
Charities are ahead of their private sector counterparts in utilising social media, with 90.6% of Irish non-profit organisations now using social media, compared to only 64% of businesses, according to new research*. 75% of Irish charities say they either “love” or “like” using social media, 72% report that social media has a positive impact on...
iPhone users consume huge amount of apps
Market research commissioned by mobile solutions provider Púca shows that despite the downturn, demand for the latest smartphones amongst adults remains strong with more than half (54%) claiming ownership of a smartphone. On the day that Apple announces its latest iPhone, the research* shows that 28% of smartphone equipped adults have one of the devices...
Irish students want to work remotely if they enter corporate life
Third level business students in Ireland believe they should be able to work remotely once they enter the corporate environment and multiple mobile devices are used as a matter of course in their daily lives. A survey, conducted by Citrix Systems Ireland, examined the opinions and preferences of current third level business students. The research...
Tablets pose risk to ‘corporate security’ and data breaches
Just over 20% of Irish companies are currently using tablet devices such as the iPad and Samsung Galaxy Tab. This is set to increase to more than one in three (34%) over the next 12 months. Online security firm BearingPoint, which commissioned a survey* into tablet use among Irish firms, believes there are implications for...
Top of the pile – easy as ABC for Done Deal
The Audit Bureau of Circulations has come out with figures widely trumpeted by the web-site DoneDeal.ie. The figures put them as the number one motor site in Ireland. The audit was carried out for the period March 1 to March 31, 2011 and appears to be the most recent data available. This now places the site...
Going Facebook Places? Not just yet
Facebook Places (not to be confused with the recently cancelled Facebook Deals) and Foursquare have the potential to transform customer loyalty and the way people shop, learn and then share information. However, Irish smartphone users just don’t seem that keen and Irish advertisers aren’t exactly beating a path to get involved either. Despite over half...
Smartphone games lead to smarter, chilled out kids?
Here’s an interesting study conducted on behalf of casual games giant PopCap. A UK & Irish study of 3,250 parents and grandparents with children/grandchildren under 16, in partnership with Goldsmiths University, found that “videogames increase bonding within the family” and parents describe playing video games with their children as “quality time”. The study, conducted by...
European adults are big gamers – really big gamers
Half of all adults in the United Kingdom, France and Germany play games, with over 153 million men and women in these regions alone estimated to play consoles, casual game sites, social networks and mobile devices. Overall, the United Kingdom has the highest ratio of gamers, with 68% of men and 59% of women playing...
What we searched for … Irish Web intrigues of Summer 2011
“Looking back over the last few months using Google’s handy Insights for Search tool reveals it’s been a summer of search for celebrity gossip, sporting moments and Google+” reveals Celine Crawford of MKC communications. “Without a doubt Google searches so far have been dominated by celebrity gossip and deaths. Over April, May and June the...
The Planet of the Apps
New research from In-Stat projects 48 billion app downloads by 2015 generating more than $29 billion in app revenue. The figures are truly astonishing. The growth of the app industry can only be described as explosive. Nothing in the digital industry’s history has grown so quickly and attracted so much innovation in such a short...
