Category Archives: Research

RTÉ.ie remains Ireland’s No. 1 website

Tuesday, 20 July 2010 09:14
Written by Stephen

RTÉ.ie is Ireland’s most visited website, according to the latest ABCe results (May 2010). The latest audited figures reveal that unique browsers of RTÉ.ie have grown by 57% year-on-year, increasing from 2,581,443 to 4,052,723 unique browsers per month during the 12 months to May 2010. Page impressions have increased by 33% during the same period, [...]

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IAB and Google partner on insights tool for advertisers

Thursday, 3 June 2010 15:19
Written by Stephen

For advertisers who have wondered what percentage of their target consumers are researching online before purchasing offline or who want to compare the role of online in the consumer journey from research to purchase, help is now at hand. The IAB Europe in partnership with Google has launched the new Consumer Commerce Barometer (CCB). The CCB [...]

Also posted in Adland, Mobile Marketing | 3 Comments

Massive opportunities for online World Cup rights (maybe next time?)

Wednesday, 26 May 2010 12:01
Written by Stephen

With kick off of the football World Cup less than a month away, the latest research from the Global Web Index (www.globalwebindex.net), shows the huge potential for making money from online sports rights. The survey of 16,000 internet users includes people in many of the nations that will be taking part including the USA, England, Mexico [...]

Also posted in Business | 1 Comment

Simply Zesty gets investment boost from UK research firm

Wednesday, 12 May 2010 10:54
Written by Stephen

The Dublin-based social media agency Simply Zesty has agreed to an investment of €500,000 for a minority stake in the company, from The Oxford Research Agency (TORA). The deal now means the agency is valued at €1 million whose clients include Vodafone, Universal Pictures, Nokia and The Body Shop. The deal will enable both parties [...]

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Four new companies and 30 more jobs at NovaUCD

Thursday, 22 April 2010 10:59
Written by Stephen

Good news from Belfield – NovaUCD client companies have created 30 new jobs since the start of the year and four new start-ups, Cernam, LogScreen, SmartBuilder Software and Tethras, have also joined the community. Tethras (www.tethras.com), established earlier this year by Brian Farrell and Brendan Clavin, is developing web-based localisation tools for smartphone application developers, and [...]

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