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Tablets beat smartphones when it comes to online shopping
It seems tablet computers have quickly become a favourite tool of regular online shoppers. A new report by Forrester Research shows that tablets could very soon outpace shopping via desktops and smartphones. While only 9% of US shoppers have tablets (iPads and Android devices like the Samsung Tab) they account for a whopping 20% of...
Chrome usage soars in one year
Google’s Chrome has over 20% of the worldwide web browser market during the month of June for the first time, according to StatCounter. The firm’s research arm StatCounter Global Stats reports that Chrome took 20.7% of the global market, up from 2.8% in June 2009. In the same period Microsoft’s Internet Explorer has fallen from...
Irish eCommerce sites not so social
The Irish are known for their sociability the world over. However, when it comes to their digital sociability, many large Irish companies fall short. The latest survey by AMAS, of 100 Irish eCommerce sites, found that 20% had no social media features at all on their sites, and a further 42% had just one to...
Massive leap in online spending by the Irish
Irish adults spent an estimated €2.96 billion online in 2010, an increase of 39% on the 2009 figure. The figures are part of an annual survey* carried out by Visa Europe. Half the respondents said that they save between 11–30% by shopping online. Value is more important for 25-44 year olds, with 59% choosing it...
Digital giants continue to devour the market
According to the latest eMarketer report on the US digital market, Google will continue to dominate search ads in the US despite the alliance of Microsoft’s Bing and Yahoo. The research firm predicts Google will gobble 75% of the $15 billion U.S. search-ad market, up from 71% last year. Microsoft will still increase its share...
Smart phones changing way we commute
New technologies and the spread of smart, mobile devices are transforming the way people travel and commute. CBS Outdoor International commissioned a survey called ‘Europe on the Move’ to better inform it of outdoor advertising strategies and see how consumers interact with out of home media. The most obvious finding was how smart phones are...
Social media tools could transform public sector
Social media techniques should be used to help transform the public sector and deliver the promised savings of the Croke Park agreement, suggests Declan Kavanagh, CEO of IT services company, Sogeti Ireland. He was commenting on the findings of a study written by the research department of Sogeti – ‘From Crowd to Community’, which can...
Knowing how to use your smarts
The latest piece of research* from Mindshare Ireland shows that smartphone owners use their mobiles more often and for more reasons than the average mobile owner. Mindshare says that up to half of Irish consumers have a smartphone, but not all consumers make use of the smart features. The most popular smartphone features used daily...
A doubling in Irish software Twips
The number of Irish companies with Twitter accounts has almost doubled over the last 12 months, according to Aisling Foley Marketing. This is the second annual research study into the usage of Twitter among Irish software companies. This year 51% of 320 Irish software companies that were in the study have opened a Twitter account....
Hurling out of the ditch
The economy may be in the ditch but the Irish are still playing hurling it seems. According to a recent calls index by 11850 Directory Enquiries, Irish people aren’t willing to lie down in the face of job uncertainty and economic meltdown. Colin Lewis, chief marketing officer, 11850, said, “The index shows calls requested from...
How the world searched – the Google Zeitgeist, 2010
How was 2010 for you? If you’ve forgotten the year that was let Google remind you of all the key events. “Based on the aggregation of billions of search queries people typed into Google this year, Zeitgeist captures the spirit of 2010,” says the search giant. Indeed it does. Here’s hoping 2011 is devoid of...
