+353 (1) 443 4041 
Subscribe to RSS
Twitter
Facebook
Hurling out of the ditch
The economy may be in the ditch but the Irish are still playing hurling it seems. According to a recent calls index by 11850 Directory Enquiries, Irish people aren’t willing to lie down in the face of job uncertainty and economic meltdown. Colin Lewis, chief marketing officer, 11850, said, “The index shows calls requested from...
How the world searched – the Google Zeitgeist, 2010
How was 2010 for you? If you’ve forgotten the year that was let Google remind you of all the key events. “Based on the aggregation of billions of search queries people typed into Google this year, Zeitgeist captures the spirit of 2010,” says the search giant. Indeed it does. Here’s hoping 2011 is devoid of...
Big web spenders
It’s that time of the year again, the annual online Christmas spend estimates from credit card company Visa. This year Irish consumers are predicted to spend a total of €356 million online on gifts in the run up to Christmas with an average spend of €172 per shopper. More than 9 out of 10 Irish...
Irish SMEs still slow to develop e-commerce sites
Irish SMEs are still lagging behind when it comes to making money from the web. Only 66% of Irish businesses had any kind of website in 2009, compared with 40% in 2000. Of those 66%, only 21% had e-commerce functionality on their site, a level that has grown by a marginal 3% since 2000. The...
Online ad spend in Ireland continues to surge
Despite the deep recession and the economic uncertainty frightening advertisers and consumers alike, Irish marketers invested €53.9 million in online ads in the first half (H1) of 2010. This is a jump of 12.3% on last year’s figure for the same period (€48m). All online ad formats saw spend increases and advertising on social media...
Mobile web beginning to have major impact
By analysing its marketplace, European mobile ad sales firm Adfonic has found a growing mobile web audience during the evening and early morning. Detailed hourly click patterns show that traffic starts to build from around six pm and continues to rise throughout the evening before peaking at midnight. It also appears that the early morning...
‘Staycations’ having an impact on jobs advertised online
The IrishJobs.ie jobs index, which measures jobs advertised across Ireland’s five leading online recruitment businesses, has released results for Q3 2010. There was a increase of 6% in jobs advertised as compared to the Q2 figures released in August 2010. It appears the holiday plans of the Irish public had an impact on the jobs...
Many companies simply unprepared for a ‘cyber attack’
Many companies and organisations are simply not yet ‘Cyber Ready’ despite increased awareness of the risks and impacts faced from cyber attacks. A new global study by HP found that half of US organisations (56 percent) and more than a third of European organisations (38 percent) believe they have already been the target of a...
Ad-supported web services deliver €100 billion in value to consumers in 2010
A new report commissioned by IAB Europe has valued the advertising-supported services that web users currently receive [for free] at €100 billion. The findings were presented exclusively to an audience of senior IAB Europe members at a round table event in Brussels on Friday September 17th. The value of free web services to consumers is...
Pay attention to the silver surfers
The digital economy needs to pay more attention to the needs of the ‘silver’ market. That’s according to Active Retirement Ireland, which has launched its new website, www.activeirl.ie. The site provides information on events and activities for the organisation’s members, as well as up-to-date news and locations of Active Retirement Associations throughout the country. Maureen...
