Category Archives: Search

Digital advertising will rise by 50% in five years?

As the top Google executives gather in Hertfordshire, England for their annual Zeitgeist conference, Nikesh Arora, the company’s president of global sales told the Telegraph newspaper that online advertising will increase by a whopping 50% in the next five years. “The next big wave will be consumers consuming more and more video on the web, and [...]
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Used car searches hint at price-conscious drivers

You know consumer confidence is returning somewhat when car sales start to increase. New car sales that is. However, one sure sign that people are being more cautious with their cash is when used car sales increase. We just got some figures from carzone.ie, audited by the ABCe, that hint at a slight recovery in [...]
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Bing targets UK market with ad campaign

Microsoft is going to spend millions of pounds in the UK advertising its search engine Bing. Above is just one of the ads. Google has 90% of the UK’s search engine market. It will be interesting to see how the ads will perform on a viral level as well as how much impact they’ll have [...]
Also posted in Campaigns, Viral | Leave a comment

Apple in talks with Microsoft on mobile search deal?

Reports from US blogs and websites suggest Apple and Microsoft are currently holding talks to make Bing the default search engine for the iPhone. As Apple and Google go head-to-head in the battle for mobile ad dollars a rift is emerging between the two giants, The launch of Google’s Nexus One smart phone didn’t help [...]
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