+353 (1) 443 4041 
Subscribe to RSS
Twitter
Facebook
Google spends millions to battle privacy concerns
This is strange. Google in the US is spending tens of millions on a print and outdoor advertising campaign to alleviate privacy concerns. Google, advertising in print? Times have changed. The ‘Good to Know’ campaign offers tips and advice to people on what data they should share with Google and other websites and social networks....
Why Google is poised to dominate the Planet of the Apps
Most people associate apps with Apple. Apple apps. The Appstore. Apple invented the app with the launch of the iPhone … etc. etc. However, Apple’s operating system for the iPhone and iPad may not be the most interesting when it comes to apps. Apple apps (iOS apps) are notoriously difficult to get launched on the...
Has Google damaged Google search?
This week Google, the world’s most-used search engine, deeply integrated its new social network Google+ into its search results. The idea is to deliver more ‘personalised results’ but these results are pulled mainly from Google services like Google+, YouTube and Blogger. So exactly how ‘personalised’ are the results and is the bias towards Google+ compromising...
Is this Google’s weapon to challenge Facebook?
When Google launched its latest social network Google+, it received a mixed response – some thought it was okay, some hated it. Indeed, many ‘seasoned’ social media professionals were quick to dismiss it straight away and say it was too little, too late and Facebook owned the social networking world. Period. However, after many Facebook...
New Google Maps game
Here’s a nice idea from Google, a game based on Google Maps. The game is based on WebGL and will be available from Google+Games from February. The game is designed to get more people interacting with Google+ as well as showing off the new ‘indoors view’ feature on Google Maps. Pretty cool stuff.
Search giants collaborate to change the web
The way people are searching online has changed so dramatically, in such a short space of time, that even the search giants have been slow to realise the ground is moving beneath them. However, now the three largest search engines have announced a new collaboration, called schema.org, that will show website owners and web developers...
Google adds Boost as Tags are binned
Last year Google introduced the ‘tag’, a little yellow marker that allowed businesses to rent for a flat fee each month to highlight themselves on Google Maps. Google has just announced that it is dropping the tag. While tens of thousands of businesses used [and paid for] the tags, Google said it was just a...
SEO and PR solution for Irish tech exporters
A new digital marketing service for technology and business-to-business (B2B) exporters has been launched. Simpson Financial & Technology PR and search engine optimisation (SEO) specialist New Century Media can provide an international digital marketing service for exporters covering online PR and SEO. “Over 90% of B2B buyers search online first. The fact is that international...
Omnicom’s digital deals deliver precision
The advertising world has just become much more ‘accurate’. Global advertising firm Omnicom will now have access to consumer data supplied by Microsoft, Yahoo! And AOL. The planning arms of the ad firm, PHD and OMD, have gained the ability to deliver highly-targeted ad campaigns based on consumers’ gender, age and location. The new partnerships...
Heystaks aims to lead new era of search
HeyStaks Technologies (www.heystaks.com), the NovaUCD social web-search start-up, has launched its initial products in the US market. The launch took place earlier this week at the annual DEMO Spring 2011 conference held in Palm Desert, California. The worldwide DEMO conferences focus on emerging technologies and new product innovations. For 20 years DEMO has earned a...
Goldenpages.ie builds a new ‘find engine’
In a bid to claw back a portion of the market share it has lost to the search engines, goldenpages.ie has invested in a major overhaul to “guarantee richer and more relevant results”. The beta version of the new goldenpages.ie website is up with a new ‘find engine’. Why they didn’t call it a search...
Bing is first engine to integrate Facebook ‘Likes’
And so it has come to pass. A major search engine (Bing) has integrated Facebook’s ‘liked results’ into its searches. Facebook already partners with Microsoft on a number of initiatives and Microsoft was an early investor in the budding social network. The fact Facebook ‘Likes’ are now fully integrated into Bing searches is the biggest...
