Category Archives: Social Media

A social network for the Irish Diaspora

A new social and business networking site, RendezVous353, was just launched in New York. Its aim is “to harness the goodwill amongst the 80 million people who claim Irish heritage”. Since the test site was created in February, 5,000 members worldwide have signed up. Founders Terry McLoughlin (Galway) and Richard O’Donnell (Limerick) have privately funded [...]
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What’s the big deal with embedded tweets?

The days of cutting and pasting tweets into your blog are over. Twitter has introduced an official embedding tool. Bloggers and web site owners can now embed graphic tweets into their stories, thus protecting the integrity of the tweet. It also looks strong graphically and will minimise the chances of the person who tweeted being [...]
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‘The world’s gone social and women are more social than men’

The latest figures from Facebook reveal a simple truth – women are leading the social media charge. Figures from BrianSolis.com show that 57% of the 400 million or so Facebook users are female and 46 million more females than males visit the site each month. Sheryl Sandberg, Facebook COO (above), says, “The social world is led [...]
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The importance of social influencers

A social influencer is someone who spots something, thinks its cool, and influences other people to think the same. A social influencer can also spot something, think its very uncool, and influence many others to think the same thing. Social influencers also tend to band together and social media tools like Twitter and Facebook have [...]
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Facebook really wants to get to know you

Facebook’s continual expansion has been well noted by all in media and marketing and now the world’s biggest social network has added a feature that should give advertisers more information to target ads to specific people and groups. The centerpiece of the new Facebook strategy is a ‘Like’ button. Other websites can install the Facebook ‘Like’ [...]
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