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Category Archives: Social Media
‘The world’s gone social and women are more social than men’
The latest figures from Facebook reveal a simple truth – women are leading the social media charge. Figures from BrianSolis.com show that 57% of the 400 million or so Facebook users are female and 46 million more females than males visit the site each month.
Sheryl Sandberg, Facebook COO (above), says, “The social world is led [...]
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The importance of social influencers
A social influencer is someone who spots something, thinks its cool, and influences other people to think the same. A social influencer can also spot something, think its very uncool, and influence many others to think the same thing. Social influencers also tend to band together and social media tools like Twitter and Facebook have [...]
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Facebook really wants to get to know you
Facebook’s continual expansion has been well noted by all in media and marketing and now the world’s biggest social network has added a feature that should give advertisers more information to target ads to specific people and groups.
The centerpiece of the new Facebook strategy is a ‘Like’ button. Other websites can install the Facebook ‘Like’ [...]
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A social network for the Irish Diaspora
Written by Stephen