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Why are big Facebook stores closing down?
Early last year an American business consultancy, Booz & Co. predicted that social commerce (people buying stuff via social networks) would soar to $30 billion from $5 billion by 2015, with Facebook contributing a majority of sales. It was, on the face of it, entirely possible. If there are over 850 million people hanging out...
Google goes after Foursquare
Last week Google released an updated version of Google Maps for Android which included some changes to the location-sharing Google Latitude feature. On the face of it, the changes suggest Google is going after Foursquare. Latitude users can now earn points for check-ins and compete with their Google+ contacts. Apparently Latitude will also soon be...
Could self-service ads on Twitter kill its soul?
Twitter’s long-awaited ‘self-service’ ad system has been launched in the US. It will now allow small business advertisers to manage their marketing campaigns and budgets without having to deal with sales representatives. However, the service is only available to advertisers who accept or use American Express cards and is only open to the first come...
Major publishers rush to create Facebook Timeline apps
Twelve more major publishers are to create apps for Facebook’s Timeline. When Facebook announced its Timeline re-structure, it also announced Timeline apps. Mark Zuckerberg went so far as to say that Timeline apps have the ability to transform the way people share everything from music, to news, to books, to recipes. “The next year is...
Facebook looks to mobile money
In its recent IPO filing, Facebook admitted that its mobile offerings (on smartphones and the iPad) don’t generate meaningful revenues. It has over 425 million monthly active mobile users and is yet to reveal its mobile ad platform. This week the social network struck a deal with UK mobile payments firm Bango to provide ‘payment...
Pinterest – the sleeping social giant to watch
If you haven’t tried using Pinterest, you should. Why? Because it’s quietly becoming a dominant social force on the web and it’s where all the cool people are hanging out. Forget Facebook, Pinterest is a visual social network where people can show off their good taste, not their bad behaviour. How does it work? Pinterest...
Facebook makes history with its IPO
Facebook’s initial public offering (IPO) has thrown up some interesting figures – the kind of figures that either excite or disappoint would be investors. The IPO, which will raise at least $5 billion for the firm this Spring, but could raise as much as $10 billion, is historic. It values the company anywhere between $75-100...
The year social media made money
As Facebook prepares for its IPO and Google+ changes Google search and Twitter sits back on its big pile of investment cash – 2012 in the land of the social media giants already looks interesting. 2011 was the year that defined the big social networks in that they finally started to make some real cash...
Make your own Facebook Timeline movie
Facebook has received a lot of user backlash over its Timeline format. However, Facebook is going ahead with its plans to introduce Timeline for every Facebook user, whether they like it or not. Aware that Timeline is causing some controversy, Facebook has launched a new Timeline Movie Maker app that will make a movie of...
Final speakers announced for Measurement.ie
The final list of speakers for Ireland’s first Social Media Measurement conference have been announced. Stephen Jio from Dell’s Social Media team and Dermot Daly from mobile developers Tapadoo have been added to an list of speakers that includes; Laurence Veale from iQ Content, Dena Walker from Irish International, Gina Bowes from Avonmore and Mat...
Who will cash in if Facebook is worth $100 billion?
The Wall Street Journal believes the most anticipated initial public offering since Google’s will be filed this week. Facebook, it seems, is finally going public. It could mean as much as $10 billion in cash for the social network, valuing the company at $100 billion. While many of the early investors will immediately become even...
Facebook continues to conquer the world
The rise and rise of Facebook is a media phenomenon on a scale never witnessed before. The world’s most populated social network is pretty much conquering every country it enters. Italian blogger and digital strategist Vincenzo Cosenza’s latest ‘World Map of Social Networks’ is an excellent illustration of Facebook’s increasing dominance. Cosenza tracks Facebook’s activity...
