Category Archives: Surveys

First IAB Ireland report says online ad spend worth nearly €100 million

Tuesday, 27 July 2010 12:10
Written by Stephen
The first IAB Ireland online ad spend study has been published. Online ad spend in Ireland was €97.2 million in 2009. The report was put together by IAB and PwC with a view to establishing how much Irish advertisers spent online in 2009. The report suggests digital ad spend in Ireland is now 10% of the [...]
Also posted in Adland, Agency, Reports | 2 Comments

Europe’s online ad market continues to grow in recession

Wednesday, 2 June 2010 12:30
Written by Stephen
The Interactive Advertising Bureau (IAB) Europe has just released its annual advertising spend survey for the year ending December 2009. The research covers 23 markets ranging from the mature markets of the Nordics and Western Europe to the emerging markets in Eastern and Southern Europe. Russia, Bulgaria, Switzerland and Slovakia are included in the report [...]
Also posted in Online Marketing, Reports | Leave a comment

Online TV viewers will accept more ads

Friday, 2 April 2010 14:39
Written by Digital Times
New research from comScore suggests online TV viewers are willing to watch more ads, nearly twice as many in fact. “While some analysts have suggested that the shift to online video reflects a consumer desire to view fewer ads, our research suggests that in many cases online TV viewers actually have a higher tolerance for [...]
Also posted in Online Marketing | Leave a comment

Linehan tops famous Irish Tweeters poll

Monday, 11 January 2010 16:25
Written by Digital Times
delman’s new Tweet measurement tool, TweetLevel, can calculate someone’s importance on Twitter. The algorithm driving the service takes into account the quality and quantity of someone’s tweets, how engaged and trusted a tweeter is, as well as how popular they are. The ten most influential Irish celebrity Twitter users (tweeters) are: 1. [...]
Also posted in Social Media | Leave a comment