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Social games are soaring
Social gaming is fast becoming the biggest thing to happen to the web since social networks themselves. A new study of gamers in the UK and the US finds that 118.5 million people now play social games at least once a week. This is an increase of a massive 71% compared with the same study...
Microsoft named ‘best company to work for’
Are you happy in work? Many people, it seems, are, and digital companies appear to be the best places to work. Microsoft, which employs over 1,000 people in Ireland, was named the number one global workplace at an awards ceremony at the New York Stock Exchange last night. Great Place to Work revealed its inaugural...
Ireland’s Facebook generation
A new survey has, unsurprisingly, discovered that Irish students spend a lot of time on social networks, Facebook in particular. According to the survey, 32% of third level students spend up to five hours a week on social networking sites while over 1 in 4 (26%) spend between six and ten hours a week. Facebook...
Majority of IT workers feel ‘numb’, ‘unchallenged’, ‘frustrated’ and ‘underpaid’
76% of IT professionals across Ireland intend to leave their current job in the next three years. ‘Numb,’ ‘unchallenged,’ ‘frustrated’ and ‘underpaid’ were words used by the IT professionals to describe their work. “I was stunned at this high level. It highlights the ‘new’ relationship to employment. These skilled and bright people need to be...
iPhone users consume huge amount of apps
Market research commissioned by mobile solutions provider Púca shows that despite the downturn, demand for the latest smartphones amongst adults remains strong with more than half (54%) claiming ownership of a smartphone. On the day that Apple announces its latest iPhone, the research* shows that 28% of smartphone equipped adults have one of the devices...
Half of Irish people regularly consult ‘Dr Google’
For Irish people, looking for a medical diagnosis and a solution to an ailment online is now as popular as going to the doctor. Almost half of Irish people (46%) find that the cost of attending their GP encourages them to consult the Internet for medical diagnosis. Looking for answers to medical problems online is...
The rise of the prepay smartphone
The most important factor for prepay mobile users when switching networks is the internet offering. A new survey shows 53% say the Internet offering is the deciding factor. Online access is ranked as more important than network coverage at 37%, and the handset choice at 33%. The survey, conducted by Three, also reveals high levels...
Email goes the way of the DoDo for Irish students
It appears email is an old fashioned and seldom-used communications tool for Irish secondary school students and college goers. A new survey of 164 Irish students in secondary school and at third level, carried out by Blue Coat on behalf of Data Solutions, an Irish IT distributor, found that 75% of Irish students use Facebook...
European adults are big gamers – really big gamers
Half of all adults in the United Kingdom, France and Germany play games, with over 153 million men and women in these regions alone estimated to play consoles, casual game sites, social networks and mobile devices. Overall, the United Kingdom has the highest ratio of gamers, with 68% of men and 59% of women playing...
Senior Irish marketers ‘tentatively optimistic’
Senior marketers in Ireland (those that spend money) believe that 2013 is the year to watch with significant growth returning again at that time with 2012 providing a solid foundation for future expansion. The general feeling for 2011 is that while difficult, it is definitely showing signs of improvement. The latest bi-annual Alternatives Marketing Watch...
Smarter business on the move
Q: How do you know someone has an iPhone? A: They will show it to you. It seems smartphone users from Ireland’s business community love their smartphones, so much so that four out of five Irish business people have recommended to friends or colleagues that they should use a smartphone. Business types also like the...
Irish eCommerce sites not so social
The Irish are known for their sociability the world over. However, when it comes to their digital sociability, many large Irish companies fall short. The latest survey by AMAS, of 100 Irish eCommerce sites, found that 20% had no social media features at all on their sites, and a further 42% had just one to...
