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Menupages.ie gets a real taste for daily deals
Menupages.ie’s entry into the deals market is proving successful. Launched four weeks ago, it has already filled over 3,500 seats in restaurants all over Ireland. It makes sense that specialist websites would enter into the ‘daily deals’ market. The bigger deal sites like Groupon and LivingSocial have a scatter gun approach, spraying their message to...
Channel Five develops Facebook app for Big Brother voting
Channel 5 and Endemol will use Facebook for the next Big Brother season as its voting platform. Significantly, voters will have to use Facebook Credits to vote. The broadcaster has developed a Facebook app that will run alongside the current series which it bought the rights to from Endemol earlier this year. The app will...
Half of Irish people regularly consult ‘Dr Google’
For Irish people, looking for a medical diagnosis and a solution to an ailment online is now as popular as going to the doctor. Almost half of Irish people (46%) find that the cost of attending their GP encourages them to consult the Internet for medical diagnosis. Looking for answers to medical problems online is...
BBC ups it use of Facebook as a channel
Top Gear is the second BBC series now available to rent via its Facebook page. The initial offering of three episodes – the Polar Special, US Road Trip and Vietnam Road Trip – will cost 15 Facebook Credits (€1.06) each. Once rented, they will be available to view for 48 hours. BBC Worldwide, the commercial...
Email goes the way of the DoDo for Irish students
It appears email is an old fashioned and seldom-used communications tool for Irish secondary school students and college goers. A new survey of 164 Irish students in secondary school and at third level, carried out by Blue Coat on behalf of Data Solutions, an Irish IT distributor, found that 75% of Irish students use Facebook...
European adults are big gamers – really big gamers
Half of all adults in the United Kingdom, France and Germany play games, with over 153 million men and women in these regions alone estimated to play consoles, casual game sites, social networks and mobile devices. Overall, the United Kingdom has the highest ratio of gamers, with 68% of men and 59% of women playing...
iPlayer on the telly with PS3
PlayStation 3 owners will now be able to watch the BBC iPlayer through their televisions. The Beeb has launched a new version of its on-demand web service and millions of gamers in the UK will be able to watch the iPlayer via their TV sets. Daniel Danker, general manager for programmes and on demand, said:...
‘Tryvertising’ – how long before we see this in Ireland?
It is almost impossible to launch a new product and get it listed (stocked) with any of the multiples and large wholesale groups. Unless of course you are like P&G or Unilever and can back each launch with multi-million euro advertising campaigns. And even with such massive media backing, brands can fail (Guinness Light anyone?)....
The Planet of the Apps
New research from In-Stat projects 48 billion app downloads by 2015 generating more than $29 billion in app revenue. The figures are truly astonishing. The growth of the app industry can only be described as explosive. Nothing in the digital industry’s history has grown so quickly and attracted so much innovation in such a short...
Facebook plans a big future in online video sharing
Facebook has changed the way people communicate. Now it’s poised to change the way hundreds of millions of people consume and share their entertainment. Facebook’s deal with Skype [and the Google+ Hangouts feature] can easily be viewed at just the latest evolution in social media. Rather than people typing messages they can now video chat....
Display ads are back – EU online ad market worth €17.7bn
There has been a remarkable revival of spend on digital display ads by European marketers. With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe. Search, which has been the catalyst of online advertising growth in recent years, increased 15.1% in the same period across...
Groupon and foursquare deal makes sense
Location-based coupons are new, but in theory are as old as the hills. A prospective deal between Groupon’s ‘Now’ deals and social network foursquare makes perfect sense. The great irony of the Digital Age is that the more technologically ‘social’ we become, the traditional ways of doing business come to the fore. The more immersed...
