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Massive leap in online spending by the Irish
Irish adults spent an estimated €2.96 billion online in 2010, an increase of 39% on the 2009 figure. The figures are part of an annual survey* carried out by Visa Europe. Half the respondents said that they save between 11–30% by shopping online. Value is more important for 25-44 year olds, with 59% choosing it...
Opportunities for Twitter developers still exist
At a recent Twitter developer event in San Francisco (#devnest), the company announced it receives an astonishing 13 billion API requests a day – yes, billion. There are 600,000 developers working on apps that use the Twitter API and a whopping 900,000 web applications that integrate with Twitter. While Twitter recently put a stop to...
DoneDeal hits 2m visitors a month
Everyone likes a good deal, especially in these hardened times. One company that is doing well as people bargain hunt is DoneDeal.ie which just celebrated reaching two million unique visitors a month. There are almost 150,000 adverts now active on the site at any one time. 75,000 new items are advertised on the site each...
Rapid changes in TV viewing habits
While TV is not going to ‘die’ anytime soon, the way people consume TV is changing faster than many predicted. According to new research carried out by Magnet Networks, 71% of Irish people now watch TV programmes on their laptops and PCs, with one in five doing so regularly. This figure rises dramatically to 89%...
RTÉ Player – two years and growing
The RTÉ Player is two years old (today). Last month (March 2011) saw the highest ever number of video requests – 2.7 million. This breaks down as an average of 86,000 per day. St. Patrick’s Day this year saw a record 117,000+ streams delivered. Player users and their preferences are interesting. While 53% of Irish...
.ie registrations exceed 10,000 in Q1
.ie registrations exceeded 10,000 in a three month period for the first time. Registrations for Quarter 1 2011 were 10,183 which represents a 5.5% increase on the corresponding quarter last year and an 18.5% increase on registrations in the last quarter of 2010. The total number of .ie domains now stands at 160,000. The IEDR’s...
The Irish digital consumer
Cybercom, sponsors of The Sunday Business Post Digital Media & Marketing Summit on Wed 30th March in Croke Park, put together this handy infographic. It’s a good summary of how Irish consumers now use digital media. We are ‘hooked’ on social media it appears. Always on, always connected.
Three plans to create 50 new jobs
Mobile network Three plans to create 50 new jobs. Recruitment for the new roles across finance, product development and retail sales, is already underway. The new positions will be located in retail stores nationwide as well as at Three’s head office in Dublin. The jobs are to meet the growing consumer demand for smartphones on...
eBay profits from Paddy’s Day
St. Patrick’s Day is now an enormous global marketing and sales opportunity for a vast swathe of businesses and services. It seems that for a few weeks leading up to March 17th every year the demand for anything ‘Oirish’ is phenomenal. The planet’s largest online auction house eBay is reporting a huge surge in sales...
Facebook’s extra vision
We know that Facebook has its own currency, most often ‘spent’ and traded in games like Farmville, and we know that the social network has ambitious plans to make it a traded currency in the ever-expanding Facebook market. Now film fans in the US will have the chance to rent Warner Bros. movies using Facebook...
Bitbuzz happy with progress and eyes UK market
Irish Wi-Fi firm Bitbuzz saw a 17% increase in revenue to €1.1 million in 2010 (€938,000 in 2009). The company had a total of 355,590 registered users by the end of December, a year-on-year increase of 65%. Its Wi-Fi hotspots around Ireland at the end of 2010 was 245, up from 204 at the end...
Social media attracting more time and money from Irish marketing
Irish marketers understand that using social media carries with it major opportunities as well as risks. 79% of marketers [surveyed by AMAS] believe social media tools allow them to understand audiences better, 68% think they provide opportunities to make valuable connections and 46% see cost savings associated with marketing via social media channels. Marketers primarily...
