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Mobile advertising in UK soars by 116% in one year
Mobile advertising in the UK has soared by 116% to £83 million* in 2010 compared to £37.6m in 2009. Many more traditional advertisers are investing in mobile as finance, telecoms and FMCG increase their spend. The figures are part of the third annual IAB and PwC mobile study. Entertainment & media dominated the spend for...
Fancy nominating a digital ad campaign?
The digital arm of The Independent runs a quarterly competition to reward the best campaigns on its network. Voting is closing on the 23rd of July and there are prizes up for grabs for the campaigns in question. The site is looking to reward innovative online marketing through peer voting (that’s you). If you are interested in...
Digital Times explores the new model agency
In the May/June double issue of Digital Times we will publish an agency focus. The main topics to be discussed are: * When seeking out an agency what should marketers consider? * Is the term ‘full service agency’ still relevant? * Should digital agencies add ‘traditional’ services to their digital offering? * ‘The big idea’...
Bebo founder to speak at Web Summit
Michael Birch, founder of Bebo, will be the key note speaker at the Dublin Web Summit on Thursday June 24th in Trinity College Dublin. Having sold Bebo for $850 million, Birch recently launched a new European fund for start up companies, and has placed close to $49 million in the fund. The fund has been...
A jolt of reality
‘Optimism and growth in a post recessionary Ireland’ is the title of the Brainfood Store’s next event. The event is also in a new format – called a ‘Breakfast Jolt’ it is part of a series of jolts to be held in association with RTE media sales. The jolt will occur between 8am and 10am...
Pepsi moves massive budget into social media
Coke, the official sponsor of the 2010 FIFA World Cup in South Africa, may be a little miffed that a Pepsi World Cup viral has already made the viral charts in the US. Indra Nooyi, Pepsi’s CEO, has said the brand is shifting a third of its entire marketing budget towards social media. However, as...
Weedle secures $4m in funding
Weedle, an Irish social media company, has received $4 million in new funds to expand its social media platform in the U.S. and other global regions. Weedle combines social media and semantic web technologies with its own search and social graph algorithm to create a useful connection platform. The platform, which has just been released...
Digital Hub companies applauded in Silicon Valley
Two Digital Hub companies have been shortlisted in the innovation awards, organised annually by the Irish Technology Leadership Group (ITLG) in Silicon Valley. Sentry Wireless and DecaWave travelled to California earlier this week to take part in the ITLG awards. Following a review of 12 companies at a series of workshops in Belfast last October,...
