Aertv and the multimedia news agency Ballywire have teamed up to launch Aertv Sports.
Aertv Sports will have a particular emphasis on Irish sporting communities. One target audience of the new channel is the Irish diaspora who are looking to support home teams from around the globe. Extreme sport features from Red Bull TV will also feature.
“Irish sporting communities and niche sports are often under-represented by the traditional broadcasters. We are keen to engage with communities around Ireland and share their passion,” says Aertv, director Philippe Brodeur.
Aertv.ie currently streams 16 channels. They include Irish terrestrial channels, RTÉ One, RTÉ Two, TV3, 3e and TG4.
Aertv Sports is the fifth channel to be launched by the service since it started in October 2011. It follows channels Aertv Music, Aertv Movies, Unravel Travel and Dublin Community TV.