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Nexus Productions, a London-based animation studio has won the Grand Prix for Film for Johnny Kelly’s Chipotle commercial Back to the Start at the Cannes Lions International Festival of Creativity.

The short film is about sustainable farming and was created for client Chipotle and directed by Johnny Kelly. The soundtrack is Coldplay’s The Scientist, sung by Willie Nelosn. Chipotle is a chain of Mexican Grill restaurants.

The track is available on iTunes with 60 cent from every sale going to the Chipotle Cultivate Foundation.

“The last thing you expect when you make a film about the history of industrial farming practices is for anyone to even watch it, never mind win an award, so I am incredibly grateful to have been honoured by the jury here at Cannes,” says Johnny Kelly.

Stephen Conmy
- Editor and co-founder of Digital Times, co-founder of The Appys, writer and publisher.