The new business aims to work with advertisers who have very specific marketing campaign performance goals. These may include a cost per acquisition, a cost per sale, a cost per enquiry, a cost per lead, a cost per download/install, a cost per view, a cost per engagement or even a cost per ‘like’ on Facebook.
The new platform allows advertisers and agencies connect with a targeted supply of real time bidded inventory available.
“Once we start to deploy a campaign, we gain insights into what’s working and why, we learn quickly and at scale. These evolving insights help us match relevant messaging to ready-made audiences. Over the length of a campaign, deeper insights help us refine our knowledge of what your future customers look like today and where they can be found,” says Lee Thompson.
“We have been trialling the platform for the last seven months and have run over 30 campaigns spanning the key transactional advertising categories of finance, retail, telecoms and entertainment. We know that the platform is playing a key role in cost effective customer acquisition for our customers and we are confident in launching this formally into the market,” adds Thompson.