It makes sense for two big Irish online publishers to share a sales team Unsurprisingly senior IT executives are consuming most of their technology news through online media. According to the 2012 annual technology market survey conducted by Eurocom Worldwide, 78% of respondents say that they mainly get their technology news fix from online media.
Social media is a distant second most popular source on 42% but traditional media is almost as popular with 40% consuming news from industry prints journals and 37% from national newspapers.
“While online media is the main technology news channel, print media has held up remarkably well,” commented Ronnie Simpson, of Simpson FT PR who carried out the survey in association with Eurocom.
“The challenge for online media, whether technology or general media, remains to turn all those eyeballs into revenue and profit,” commented Mads Christensen, Network Director at Eurocom Worldwide. “Anecdotal evidence from our member agencies around the world suggests that journalists in both online and print are having to work harder and produce more with fewer resources.”
Other findings from the survey include:
- Devices used to access digital news
- 83% laptops
- 27% desktop computers
- 61% mobiles
- 30% Tablets (up from 16% last year)
- 70% of respondents read a print industry tech journal at least once a month and 40% do so at least once a week.
The survey was conducted in January and February 2012. A total of 318 responses were received with approximately 80% from European countries and 11% from the Americas.
