The Sun newspaper, once an instrument Rupert Murdoch used to put the fear of God into British politicians, is uping its digital ‘A’ game and revamping its website.
About time, too. Whatever you may think of The Sun, it was once a very powerful media organ. These days, however, it’s a newspaper … and to be fair, who reads newspapers anymore?
The Sun has watched its nearest rival, The Daily Mail, become the world’s biggest online newspaper, while it put forth a website that could at best be described as tokenistic.
Realising that the template has already been created by the Mail Online, The Sun, it appears, is just going to copy it. “We are making it easier for our army of readers to find their favourite stories and share them with friends,” says the paper. In other words it will introduce icons for Twitter and Facebook. It will also feature an enormous amount of scantily clad ‘celebs’ and allow its readers to ‘join the debate’.
The Sun, online, has the potential to be successful. The Sun, in print form, has the potential to survive. If you were a betting type, what would you put your ‘future’ money on – print or online?