Woman sells her husband in DoneDeal ad campaign

By: May 14, 2012
The fictional couple at the centre of the ad campaign The fictional couple at the centre of the ad campaign

The fictional couple at the centre of the ad campaign

DoneDeal.ie is launching an advertising campaign where a woman puts her husband of 14 years up for sale on the classified ads website. The ad which will feature on TV and radio features an alarmed husband when callers arrive at his house to collect their purchase.

As part of the campaign, the ‘Husband for Sale’ advert was initially posted on the DoneDeal website ( http://www.donedeal.ie/for-sale/otherwedding/3311998) and has already attracted a huge level of interest, with over 45,000 hits in the first week and generating a lot of sharing across Twitter and Facebook. The comical notes on the ad read; ‘Quick sale needed as fancy a good holiday – would part exchange for garden furniture or an American style fridge’.

Although the website does not allow the sale of husbands – or wives for that matter –the idea of the ad is that users can sell pretty much anything else as head of marketing Agnes Healy explained. “We are delighted with the ads because in a clever and fun way they show how easy DoneDeal is to use and that it has something for everybody.”

DoneDeal was founded in 2005 by Fred and Geraldine Karlsson, the business has steadily grown and today has almost three million unique visitors to its website every month, according to independent website metrics company, Ireland Metrix.

- Fergal is a journalist with a particular interest in technology and social media. He has written for Irish national newspapers such as the Irish Independent and is currently working on a research project at NUI Galway investigating journalist's use of social media. Follow @gallagherfergal