DMI launches autumn marketing campaign

By: August 28, 2013
The DMI is also targeting the UK market The DMI is also targeting the UK market

The Digital Marketing Institute has launched a new autumn marketing campaign called ‘Launching Leaders’.

The integrated campaign spans digital display, search engine marketing, email, social media, national radio, print media and PR.

The campaign has two core themes: Time to launch your digital marketing career to promote the entry level Professional Diploma course and Will you lead or follow? You decide to promote the more advanced Postgraduate Diploma course.

“For the first time, we are also marketing directly into the UK which comes with a raft of new challenges in terms of audience size and spread. September is traditionally the start of the academic year and there is fierce competition for share of voice in the build-up,” says Pamela Barry, head of marketing, Digital Marketing Institute.

Custodian Consultancy was responsible for the campaign creative, concept and execution, with Vizeum acting as the media agency.