Apple has pulled HMV’s first app from the Apple store, less than a week since its launch in the UK.
The HMV app, which was downloaded 10,000 times in the UK is HMV’s first serious move into the digital music era. Apple gave no explanation as to why it pulled the app.
“It is disappointing that Apple has chosen to suspend an app that has proven to be very successful in only a few short days despite Apple having already approved the exact same version on September 15th,” says HMV chairman Paul McGowan in a statement. “We are unable to explain the change in Apple’s position as we have been given no explanation by them as to any difference they view between the approved version and the one suspended.”
The HMV app is the first “non-iTunes-based service on Apple’s iOS platform to allow the purchase of digital music downloads through a native app experience”, says HMV, and herein lies the potential rub.
If you buy MP3s from HMV using the app, they will integrate into your existing iTunes account. Apple wants people with iPhones and iPods to buy music from iTunes and not the HMV store, and it clearly sees HMV as a potential rival.
The app is still available for Android devices from Google’s Play store.