Journalists hired to blog and tweet Aviva stadium news

By: January 28, 2014
Rather than using a PR firm or social media agency, Aviva has hired a group of journalists to handle its social media channels for the Aviva stadium Rather than using a PR firm or social media agency, Aviva has hired a group of journalists to handle its social media channels for the Aviva stadium

Insurance firm Aviva has hired a team of journalists to create a new social media team for the Aviva stadium.

The team is made up (pictured l-r) of the Irish Daily Mail’s rugby columnist Hugh Farrelly, the former League of Ireland player and RTÉ pundit Alan Cawley, presenter Daniella Moyles and the Irish Independent’s soccer reporter Daniel McDonnell.

“The four will be constantly updating the Aviva stadium social media channels with content relevant to the stadium, the Irish international rugby and soccer teams, Aviva’s grassroots sports programmes and any upcoming concerts at the venue,” says Aviva in a statement.

Aviva stadium currently has over 112,000 Facebook fans and 15,000 followers on Twitter.

“We already have excellent numbers on our social media sites but the focus now is to create quality content for everyone who is logging on,” says Mark Russell, sponsorship manager, Aviva Ireland.