Electric Ireland wins ‘Best in Europe’ sponsorship award

By: February 7, 2014
Dominic Lyle, director general of EACA, the European Association for Communications Agencies with Lisa Browne, head of marketing & sponsorship, Electric Ireland Dominic Lyle, director general of EACA, the European Association for Communications Agencies with Lisa Browne, head of marketing & sponsorship, Electric Ireland

Fresh from winning The 2013 AIM Best Sponsorship award, Electric Ireland has also picked up the ‘Best in Europe’ sponsorship award at the 2013 European Sponsorship Awards.

Electric Ireland won the award for its sponsorship of Team Ireland at the London Olympics in 2012.

ESA judges said that Electric Ireland’s campaign was “an outstanding example of best in class sponsorship”. They were impressed by how the sponsorship strategy supported the introduction of a new brand and specific business challenges, “while also profiling the talent and determination of Irish athletes in their quest for Olympic glory in a way that made the campaign memorable, interesting and relevant”.