Eventbrite has further plans to disrupt event market

By: March 6, 2014
‘We Irish are social creatures and events in Ireland are an important part of our social and economic culture. While digital technology is very enabling, it can also isolate people, so events are as important as ever today’ – Marino Fresch ‘We Irish are social creatures and events in Ireland are an important part of our social and economic culture. While digital technology is very enabling, it can also isolate people, so events are as important as ever today’ – Marino Fresch

Marino Fresch, country manager Ireland, talks about Eventbrite’s origins, where it stands as a platform now, why it has arrived in Ireland and what it has planned for the future.

If you have organised an event you are likely to have heard of Eventbrite. If you are planning an event, then you should consider the platform.

Founded by Kevin Hartz, his wife Julia Hartz and CTO Renaud Visage in 2006 in San Francisco, Eventbrite allows users to plan, set up ticket sales and promote events via Twitter and Facebook from the site’s interface.

“Kevin and Julia spotted a big gap in the market back in 2006,” says Marino Fresch, a Northern Ireland native, now part of the two person Eventbrite team in Dublin’s Digital Hub. “There were enterprise ticketing solutions like Ticketmaster for huge events, but very little for smaller event organisers.”

Having been born in San Francisco, the platform says it is about enabling more people to organise and promote events. It’s about helping the little guy as well as the medium guy. Now it has its sights on the bigger guys (large stadium concerts and festivals).

It is also, very importantly, a mobile platform. People can use Eventbrite’s two apps to buy tickets and/or organise events and sell tickets.

Fresch says there are 30 people working for the firm in its European HQ in London, but it is ramping up its presence in Ireland and will be igniting its marketing on the back of “very impressive organic growth in the Irish market”.

Fresch also talked about the data the platform is harvesting and how, by analysing such large data sets and pulling together insights, the company is able to pass on valuable information to event organisers, which again helps to plan events better and drive engagement and ticket sales.

Eventbrite CTO, Renaud Visage will be at the DubStarts event in March and will talk about a new product the company has in the pipeline – it’s quite an interesting product, one that is a natural extension of what Eventbrite offers but one that will also help event organisers sell more tickets to larger, seated events.

Watch this space.