Facebook, Twitter & Instagram utilised to power kindness

By: November 4, 2013
People are most likely to be kinder to older Irish women (66%) and less likely to be kind to young Irish men (5%) People are most likely to be kinder to older Irish women (66%) and less likely to be kind to young Irish men (5%)

Electric Ireland’s Powering Kindness Week, running until Friday November 8th, will see small acts of kindness by the Irish public “transformed into a donation of €100,000 for three Irish charities, Childline, Special Olympics Ireland and Breakthrough Cancer Research”.

Once a good deed is completed, it can be be logged through the Electric Ireland Powering Kindness website (poweringkindness.ie), by text message, through the Facebook app or through Twitter and Instagram using the hashtag #poweringkindness and tagging the selected charity.

At the end of the week, the charity with the greatest number of good deeds done in their name will receive a donation from Electric Ireland for €50,000 with €30,000 and €20,000 for the other two charities.

On how kindness impacts society
“When you are kind to your family and friends, it helps to build good relationships. When you extend your circle of concern and are kind to strangers, it builds a sense of trust in community,” says Dr Maureen Gaffney, adjunct professor of Psychology and Society at University College Dublin.

How genders differ when it comes to kindness
“Women generally are more likely to do and receive acts of kindness. But that does not mean men are not caring,” says Dr Gaffney. “It’s just that they tend to put more value on independence and are more reluctant to intrude on others’ boundaries as they see it, especially other men’s’.

“We could substantially increase the kindness and therefore the trust in society if we could persuade men to think differently about kindness, as an opportunity to exercise personal control.”

Some stats around kindness and Irish society
• Older Irish women rank as the kindest category (67%) with young Irish men ranking the least kind (7%)
• People are most likely to be kinder to older Irish women (66%) and less likely to be kind to young Irish men (5%)
• Over half (54%) of those surveyed had received an act of kindness in the last month
• Over half of Irish people (57%) think we are kinder than other countries
• 32% of Irish people would hold back from being kind to someone for fear that they would be interfering or that they don’t want help
• 92% of those who had received an act of kindness said it made them feel happy – 58% were extremely happy
• 89% had performed an act of kindness in the last month

Hashtags & handles
Twitter – users can tweet their good deed along with #poweringkindness & the charity handle @SOIreland, @Breakthrocancer or @ISPCCChildline

Instagram- users can Instagram their photos/videos and include #poweringkindness and hash tag the charity #child, #research or #special