One of the leaders in the area of manufacturing ‘intelligent’ connected cars, Ford, is at the Mobile World Congress in Barcelona.
What’s a car maker doing at the MWC you may ask? Well, it has launched new apps for drivers and has an app developer program for developers.
Apps and cars
Ford’s AppLink is a system and program that integrates apps with cars. First up from Ford at the MWC in Barcelona is a new parking app, Parkopedia, which says it can allow drivers to search 15 million parking spaces from 3,000 towns and cities in 20 countries across Europe.
The second app is AUPEO!, a voice controlled music app that works in conjunction with Ford’s in-car SYNC system.
The unique thing about AUPEO!, is that it is linked to 200 selected radio stations worldwide. The driver “talks” to the app (you are essentially talking to the in-car radio system) and you can ask the app for specific music artists or genres. The app will also personalise your music tastes as it get to “know you”.
Ford SYNC with AppLink also allows drivers to voice-activate smartphone apps from the likes of Spotify, Radioplayer and Audioteka.
App developer program
Ford is leading the way in terms of affordable, connected cars that utilise mobile technology and apps. Ford also has a developer program, which allows app developers suggest and build useful apps for drivers.
“The potential for AppLink to help users get the most out of their favourite services has struck home with app developers,” says Duncan Burrell, manager, Ford Connected Services. “And with developers able to integrate AppLink compatibility into their apps using the Ford Developer Program, the possibilities for personalising the in-car experience are endless.”
Among the first cars to offer AppLink in Europe is the new Ford EcoSport SUV, which will be launched in Ireland in the next few months. Ford is hosting a concert this evening in Barcelona as part of the MWC, which will be broadcast live. You can access it on Ford’s YouTube channel this evening at 8pm (26 Feb) – and it will also be broadcasted live on Spotify.