The National College of Art and Design (NCAD) has announced a major international design conference to be held in November.
The focus of the three-day event (7th to 9th November) will be ‘design in an age of austerity’.
“Companies that prioritise good design outperform their competitors, no matter what sector they operate in,” says Professor Alex Milton, head of design at NCAD.
“Design has a key role to play in adding value across all industries, and in addressing present-day economic challenges. Designers don’t just produce furniture, hats and ornaments; they develop products, services and methods that lead to improved living and working conditions, as well as time and cost efficiencies,” argues Milton.
“In Ireland, there is room for progress. We tend to think of design purely in terms of aesthetics. This is outdated and misinformed.”
A number of leading designers will address the conference, including Paul Adams, an NCAD graduate who has played a key role in design for major brands like Facebook and Google, and the visionary German designer Werner Aisslinger.
In his keynote address, Paul Adams is expected to focus on how the Internet is the single biggest driver of change since the Industrial Revolution, while Werner Aisslinger will address the topic of ‘design in the age of sustainability’.
The conference is open to members of the public to attend. For further information, go to: www.cumulusdublin.com.