Around €3.7bn was spent by Irish consumers online in 2012. However, 73% of that was spent on overseas websites. Six out of ten Irish consumers have said they would buy from an Irish site if they knew about one that matched an international retail site.
To stem this tide of money, and customer loyalty, leaving the country, Google says it will host monthly breakfast briefings for Irish businesses on “everything digital and doing business online”.
“We know what is required to succeed online so we’ve developed a digital curriculum for Irish businesses that will cover all aspects of digital innovation for the online market in Ireland,” says Cera Ward, (above) country manager, large customer sales, Google Ireland.
The first event takes place on Friday February 21st and will focus on Search Engine Optimisation. It’s already booked out. The events will take place at Google’s EMEA headquarters, Barrow Street, Dublin.
For more information and to request invitations to future events just email firstname.lastname@example.org.