Hilfiger harnesses social media for New York fashion week

By: February 3, 2014
Fashion shows can no longer be held behind closed doors in the digital age and now happen 'in the moment' Fashion shows can no longer be held behind closed doors in the digital age and now happen 'in the moment'

For those in the know, New York fashion week is upon us and one designer, in a bid to “make the fashion show more accessible to his global audience”, will harness the power and reach of the top tier social media platforms.

The Tommy Hilfiger digital campaign, during the course of New York fashion week, will use Facebook; Google+; Twitter; Instagram; Pinterest and YouTube as interactive media platforms.

“There was a time – not too long ago – when fashion shows were held behind closed doors and took six months to reach the consumer. Our digital initiatives underscore the differences between how we used to do runway shows and how they are done today,” says Tommy Hilfiger.

Follow #tommyfall14 for Twitter updates and #nyfwinstameet on Instagram, to register for the ‘Instameet’ at the event.

Also look out for ‘The Tommy Hilfiger Social Concierge’ – a service that can send you original photos of the Tommy Hilfiger event as it happens.

“In the new digital age of fashion … coverage and commentary are happening in-the-moment before it’s on to the next,” says Avery Baker, chief marketing officer of the Tommy Hilfiger Group.