How to use Instagram Stories? That is the question.
Launched in 2016, Instagram Stories became an instant hit, used and loved by 300 million daily users.
On average, users under 25-years-old spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day.
Considering these stats, it’s clear that this feature offers a great opportunity for businesses to reach a broader range of audience and promote their brand, taking the engagement on a whole new level.
In fact, according to Instagram, one in three of the most viewed ‘stories’ are from businesses. So, not using Stories could mean you’re left behind your competition. 99firms has created the infographic below so you can learn more about how other businesses use Stories to give voice and personality to their brand.