The Citrix Mobile Analytics Report for the fourth quarter of 2013 has thrown up some interesting findings. For example, the report asked the question: Instagram vs. Vine – which drives more network traffic? The answer is Instagram video.
In January 2013, Twitter released Vine, a social video sharing platform that allows six-second video clips. In June 2013, photo sharing platform Instagram responded by offering 15-second videos, which have quickly grown to represent between 15 and 30 percent of all Instagram data traffic on mobile networks. The latest Mobile Analytics Report shows that the average Instagram video is 1.8 times larger than the average Vine video. When it comes to overall mobile data volume, for the moment Instagram video has the lead, generating six times more mobile traffic than Vine.
Three apps generate the majority of Android traffic
The top mobile apps on Android are: Media Player, Mobile Browser and Google Play. These generate 83 percent of mobile data volume on Android devices with Media Player accounting for more than half.
This is comparable to the 82 percent of data volume associated with the top four apps on iOS devices – Media Player, Safari, App Store, and Facebook – as reported in the second-quarter 2013 Mobile Analytics Report.
Facebook is big on iOS but not on Android
With one percent of data traffic and three percent of transactions, Facebook generates substantially less traffic on Android devices than on iOS devices. Similarly, eBay did not cross the one percent transaction threshold on Android devices, as it did on iOS devices.
For full details of the report, go here.