Irish business leaders more digitally engaged than rest of population

By: January 14, 2014
When the tweets are silenced and the likes are no more, what happens to you in the 'digital afterlife'? When the tweets are silenced and the likes are no more, what happens to you in the 'digital afterlife'?

Senior business leaders in Ireland appear to be embracing social media to such an extent that they engage with the biggest social media platforms way more than the average Irish person.

Three quarters of senior business leaders in Ireland have a Facebook account, and 50% are on Twitter, according to a new survey compiled by Amárach on behalf of law firm, McCann FitzGerald.

More digitally engaged than the average person
When the McCann FitzGerald research is contrasted with the most recent IPSOS MRBI Social Networking Quarterly report (Nov 2013), it shows that:
• 72% of business leaders are on LinkedIn compared to 23% of the average population
• 74% have a Facebook account compared to 55% of the average population
• Almost twice the as many business leaders have a Twitter account with 50% signed up compared to 27% of the average population

More regular social media users
40% of those surveyed log onto Facebook every day. In terms of LinkedIn, 14% claim to log on daily, with a further 22% claiming to log on once a week. 50% of those surveyed have a Twitter account, with 15% logging on daily, and 22% report they access Google+ daily.

Social media for information, not sales
250 Irish business leaders were asked about their corporate outlook for 2014 including their attitude to digital technology and social media. 63% say they expect social media to be relevant to their business in 2014. However, very few surveyed expect social media to work as a sales channel.

Big concern
Online corporate reputation remains a worry for most businesses. With this in mind, it seems most businesses have a social media policy. Just 18% of firms surveyed allow staff access to social media platforms all the time, with 48% offering limited access, and 18% blocking staff access completely.

Future proofing
Of all the businesses surveyed there is a strong awareness of the need to future-proof their businesses against new and emerging technological changes.
A third of those surveyed had invested in data storage solutions such as cloud computing, while 25% have hired staff with specific digital skills they deem necessary to respond to the new realities – 43% of corporates have hired specific digital skills, and a fifth of SMEs have invested in cloud computing solutions.

McCann FitzGerald Digital Survey 2014 FINAL