Google Ireland has, for the first time, surveyed* Irish YouTube users to find out what they watch and how they use the platform.
It appears that while we like the frivolous stuff, we also like to learn, seek handy advice and listen to music.
While 91% use YouTube for entertainment, 69% use it to learn. The most popular videos watched in Ireland are music videos (67%), comedy (52%) and ‘How-to / DIY’ (42%).
44% of users are 35 or over and YouTube is “equally popular with men and women”, says Google. 40% of those surveyed visit the site daily while 77% visit the site weekly.
We also like to pass on interesting stuff to our social networks. “Irish users are at least 20% more likely to share links or talk about what they’ve seen on YouTube with their friends than their UK counterparts,” says Ruth McEntee, YouTube industry manager, Google Ireland.
The commercial side
Irish YouTube users are also “more digitally active consumers” says Google. “They are nearly three times more likely to buy / download digital music, movies or books; three times more likely to buy electronics, gadgets or other devices and are nearly twice more likely to buy apps for their smartphone or tablet,” says McEntee.
*The research was conducted on behalf of Google by Ipsos Media who surveyed over 1,000 internet users across Ireland.