Despite all the reports of teens leaving the network, Facebook remains the most popular social media platform in Ireland.
A new analysis* of digital behaviour in Ireland by GlobalWebIndex, suggests Facebook is actively used by 56% of Irish citizens, about 1.3m people. This compares with a global average of 43% of all web users who have connected with Facebook in the last month via PC, mobile or tablet.
Second on the list is YouTube, which had been used by 27% of those surveyed, (640,000 people) in the last month, compared to a global average of 21%.
Google+, the social layer that runs across Google owned brands, is used by 19% of Ireland’s ‘netizens’ (450,000 people), compared with a global penetration of 22%. The fact that one must have a Google+ account to comment on YouTube and interact with other Google apps may account for this surprisingly large number. How many Irish people actively engage with Google+ as a social media platform remains a contentious issue.
In fourth is Twitter, which attracts an estimated 410,000 users each month, and has a 17% penetration. The global average is 22%.
LinkedIn performed better than expected with 12% of Ireland’s web users actively using the platform in the last month, well ahead of the global average of 9%.
Thirty-four per cent of Irish web users – around 800,000 people – say they have not used any of 19 major social networks, including Instagram, Pinterest and Tumblr in the last month.
*Over 1,000 consumers were surveyed in Ireland during Q3 and the company will continue to track behaviour in Ireland on a regular basis. So it says.