Imagine if you saw something on Twitter, really liked it, and were able to buy it with a tweet?
Essentially this is what Twitter is aiming to bring to its users (and its advertisers), and the rumoured deal with online payments firm Stripe looks like this dream is another step closer to reality.
According to a report by online media platform, Recode, Twitter is teaming up with Stripe to develop in-Tweet payments.
“The deal, which is in the final stages but not yet complete,” Recode said, “will be the surest sign that the social network is finally serious about making it easier for brands, retailers or manufacturers to sell stuff directly on Twitter.”
If Twitter could offer its advertisers the chance to convert ads into sales by way of a user’s tweet, then Twitter will have a real and sustainable business model. It will also quickly become a real time global marketplace and could change the entire ecommerce industry.
All of this is possible. In February 2013, Twitter partnered with American Express to make it possible for the card company’s customers to buy goods through select retailers simply by tweeting a special hashtag.