Maximum Media, publishers of JOE and Her, is moving into live, social broadcasting.
The digital publisher has launched Maximum Studios to shoot and broadcast SportsJOE Live, to be broadcast on Facebook Live and Periscope at 9.30pm each Wednesday.
Sports personalities and commentators lined up for the new live show include Ronan O’Gara, Andy Reid, Stephen Ferris, Ashling Thompson, Paul Galvin, and Dion Fanning.
The producers say that the shows will be slightly anarchic, spontaneous, and humorous.
“Anything can happen, which is exactly what we all want,” says Paddy McKenna, broadcast director at Maximum Media.
“Our viewers will be crucial to the format of the show – both in the comments and interactions on social media and in the live studio audience.”
Maximum Studios is a stand-alone, full HD studio capable of a ten camera multi-cam live broadcast.
Mick Brennan, head of production, will also use Virtual Reality (VR) gaming trickery to set guests and panellists sporting challenges.
This is the latest show launched by the Maximum Media stable as it expands into broadcasting. The publisher secured Screwfix.ie as chief sponsor of the new live show.
JOE recently launched a new rugby podcast, The Hard Yards, and a new business podcast, The Capital B.
SportsJOE Live will also be shared across both SportsJOE’s and JOE’s social channels, which have a potential combined reach of over 1.5 million.