Demand for digital marketing professionals continues to rise and the role of the digital marketer is changing all the time.
If you work in marketing, continual training and ‘up-skilling’ is vital. Today, for example, content marketing skills, data analysis, mobile marketing and social media skills are in high demand, whereas a couple of years ago it was all about SEO, Facebook and Adwords – areas that can now be looked after by a number of readily available applications.
The skill set of the digital marketer must change in conjunction with the every-shifting sands of digital media and digital consumer trends.
The ‘Adobe Digital Roadblock’, published in March 2014 found that content marketers, digital/social marketers, data analysts, creatives, and mobile marketers are the key roles companies need to invest in over the next 12 months.
Win a scholarship
With all this in mind, the Digital Marketing Institute has announced a new scholarship. The closing date for applicants is May 26.
The scholarship will cover 100% of the fees for the three month postgraduate in Digital Marketing, starting this June 14th and valued at €4,970.
To learn more, the Digital Marketing Institute is hosting two free digital careers evenings on May 14th and May 29th at the Chartered Accountants House, Dublin 2 from 5.30 pm.