Facebook is re-launching its online tool for creative advertising agencies, Facebook Studio. Omnicom Group’s digital agency EVB delivered the redesign.
The new site will now contain online courses for Facebook advertising, including explanations of what’s possible on the platform.
Topics such as how to measure returns on Facebook advertising, which has been a major concern for marketers and agencies alike, will be included in the new round of courses on Facebook Studio.
“The more Facebook can listen to the agency community and arm them with more information on the latest our platform has to offer, the more creativity we will see come to Facebook,” says Mark D’Arcy, Facebook’s global director of creative solutions.
Also announced this week, Facebook Studio Edge is a “social learning and recognition program that keeps agencies up to date on the latest Facebook’s platform has to offer”.
Facebook says Studio Edge is modular, “with 10-15 minute self-guided courses that are focused on a topic such as apps, Pages and ads. Each course is interactive and new courses are updated as needed, so that participants are always up to date on the latest in Facebook marketing best practices.”
Currently, Facebook Studio Edge is open to a limited number of launch partners.
Facebook has also established its first Creative Council. Its members are:
• Toshiya Fukuda, CEO-executive creative director, 777
• James Hilton, chief creative officer, AKQA
• Rob Reilly, chief creative officer, CPB
• Tor Myhren, chief creative officer, Grey
• David Droga, founder and CEO, Droga5
• Nick Law,chief creative officer, R/GA
• Jeff Benjamin, chief creative officer, JWT
• Colleen DeCourcy, founder and CEO, Socialistic
• Linus Karlsson, chief creative officer-global brands, McCann
• Mike Lazerow, co-Founder and CEO, Buddy Media
• Rob Feakins,chief creative officer-president, Publicis
• Mark Tutssel, chief creative officer, Leo Burnett
• Amir Kassaei, worldwide chief creative officer, DDB
• Mark Waites, chief creative officer and founder, Mother
