Google+ will turn 1 on June 28th. Many have already written off the ‘new’ social network but with 170 million registered users does it really deserve to be labelled a ‘ghost town’? Google CEO Larry Page has made Google+ his main priority and with such money and power behind it marketeers should not ignore it.
Marketing automation firm, Pardot has released an infographic highlighting some of the key differences between Google+ and Facebook.
Despite the impressive 170 million users, Google+ engagement rates are far lower than Facebook’s.
- The average post has less than one +1, less than one reply, and less than one re-share.
- 30% of users who make a public post never make a second one.
- After making five public posts, there is a 15% chance that a user will not post publicly again.
- Among users who make publicly-viewable posts, there is an average of 12 days between each post
Other research reveals that Google+ users spend on average only 3 minutes per month versus Facebook at over 400 minutes.
Facebook is still unparalleled for personal connections but somewhat surprisingly some business pages are thriving on Google+, and its users tend to be more tech savvy than their FB counterparts.
Pardot’s infographic below highlights more of the interesting differences.