The Irish are known for their sociability the world over. However, when it comes to their digital sociability, many large Irish companies fall short.
The latest survey by AMAS, of 100 Irish eCommerce sites, found that 20% had no social media features at all on their sites, and a further 42% had just one to three of the social features that were scored. [The social features scored were ten criteria such as "like" features on Facebook and Twitter, customer reviews and what others are viewing or bought.]
“The study recognised that some sites may have decided for various reasons not to implement across all 10 criteria,” said Aileen O’Toole, managing director of online consultancy AMAS. “Even so, it’s surprising that a fifth of the businesses have no social media features at all on their sites – including some big guns such as Ryanair, Tesco and UPC.”
Despite strong evidence that social features can improve customer loyalty and boost eCommerce revenues, some big online brands which have active Facebook and Twitter accounts do not promote their social media presence on their eCommerce sites.
Full report here: www.amas.ie