Heineken’s new ad titled ‘Brief Encounter’ will premier tonight (Tuesday 15th March at 7pm) on Facebook. This is the first execution from a new campaign developed by Heineken with Irish ad agency Rothco.
The new campaign featuring the brand’s new global tag line ‘Open Your World’ will air in Ireland this month before being rolled out globally. The ad will be premiered on Facebook, before being screened in cinema and on TV.
“Being open to new experiences can lead to legendary stories you share with others. This was the beginning of the thought journey that led to the creation of ‘Brief Encounter’,” said Walter Drenth, marketing director, Heineken Ireland.