Twitter’s first TV ads aired in the US yesterday. Seven 15-second ads were aired during a televised Nascar race, the Ponco 400.
The ads showed #Nascar drivers tweeting from their cars. The tweets were displayed on a special Twitter page that is also viewable to those who don’t have Twitter accounts.
The campaign, paid for by Nascar, is an example of what Twitter can offer brands and sporting events to drive further fan engagement. Twitter previously worked with Viacom on the MTV Movie Awards and Country Music Television awards. Fans were encouraged to vote for their favourite acts and artists and tweet during the events. Twitter will also work with ESPN during the year to co-produce content around various big sporting events like the NBA finals.