Marketo launches lead generation guide for marketers

By: January 17, 2014

Marketo, the marketing software platform, has just released a guide advising marketers and sales people on how to generate leads and improve earnings.

The 160 page ‘Definitive Guide to Lead Generation’ shows ways to generate leads and turn them into customers. It also advises marketers how to enhance their value as part of the revenue team. Lead generation strategies that are discussed in the guide include:

• Content marketing and blogging
• Website and Search Engine Optimisation
• Social media
• Pay-per-click advertising
• Content syndication
• Direct mail
• Telesales
• Email marketing
• Lead nurturing and lead scoring
• Testing and optimization
• Lead generation metrics