What are the current media habits of Irish teenagers?
The Broadcasting Authority of Ireland
The research, carried out by the DYC, involved interviewing young people from around the country about their daily media consumption habits and what the impacts of both social media and digital platforms were on these habits.
As one would expect, the youth population of Ireland lives online and most of their media is consumed online.
SnapChat is their preferred social network (38% are using it) followed by Facebook (33%), Twitter (16%) and Instagram (11%).
The under-18s of Ireland are also heavy consumers of videos on YouTube.
The media habits of Irish teenagers
The research also shows there “is major opportunity in developing news platforms for teenagers, to attract them to become part of your future audience”.
You can download the FULL REPORT from here.
Below are some ‘top tips’ for marketers hoping to catch the attention of Irish teenagers.