Imaginative iPhone cover highlighting Siri, the device's voice operated command system which is designed by Nuance Imaginative iPhone cover highlighting Siri, the device's voice operated command system which is designed by Nuance

Imaginative iPhone cover highlighting Siri, the device's voice operated command system which is designed by Nuance

American voice technology firm, Nuance is to set up its international headquarters in Dublin, creating 40 jobs. The move is backed by IDA Ireland and the new jobs will be in sales, finance, management and human resources.

Nuance technology powers voice recognition on six billion mobile devices around the world including Apple’s Siri and various sat nav devices in vehicles. With the explosion in the number of mobile devices globally, the company is expected to continue to grow rapidly and it’s reasonable to expect that these 40 jobs could be the first of many more.

Neil Weston, senior vice-president of Nuance EMEA said the company was “betting its future” on the growth in the voice-control sphere. Apart from mobile phones, Weston expects huge growth in the smart TV sector and Nuance recently signed a deal with Samsung to bring its Dragon voice technology to its premium smart TVs, allowing users to change channels, search online, and connect with friends through voice commands.

The Boston based firm already employs 1,000 people in Europe and its customers Audi, Barclays, BMW, BT, Deutsche Bank, the UK’s NHS, the Revenue Commissioners and Vodafone.

The facility is about two-thirds of the way through its recruitment drive, and Weston said the firm expected to reach its goal by the end of this year or mid-way through next year. “There are so many multinationals here, running everything from finance to telesales, it’s unlikely we wouldn’t find what we need here,” he added.

Nuance employs more than 6,000 people worldwide, and has more than 35 regional offices. In its fiscal year 2011 it recorded sales of $1.4 billion.

- Fergal is a journalist with a particular interest in technology and social media. He has written for Irish national newspapers such as the Irish Independent and is currently working on a research project at NUI Galway investigating journalist's use of social media. Follow @gallagherfergal