Guest writer David Clayton is general manager of Gaumina. David runs the full service Digital Agency based in the Digital Hub in Dublin and will be sharing his expertise on all things digital with our readers from time to time.
I‘m guessing you already know about Augmented reality. Although it was launched more than ten years ago, it still manages to surprise us. We’ve pulled together two amazing examples for you to peruse.
1) Real time translation: www.questvisual.com
- Who? Quest Visual for iPhone
- What? Quest Visual created an app called “Word Lens“ that translates printed words from one language to another with your built-in camera. All you have to do is just put your phone in front of any text in the street or on a sheet of paper and you can read it on the screen in your preferred language. It doesn’t even require an internet connection!
- Why does it work? The translation process is totally simplified and you don’t have to carry any dictionaries or pay for roaming changes for an internet connection.
- Results: The app was praised in The Economist and The New York Times awarded it with Pogie Award. There is a simple video that shows the magical translation process, and it has been viewed by over 4 million times! (see below)
2) Virtual hunting: http://goldrungo.com
- Who? GoldRun for iPhone
- What? GoldRun created a space for virtual marketing – allowing users to hunt for virtual products. Companies, like H&M, give discounts for their clothes, but to get the discount you have to hunt it in the street. Using your iPhone camera you look around the street and watch out for flying purses, trousers or dresses! Using this app you can even find virtual stores that aren’t available to see or shop for “real users”.
- Why does it work? GoldRun creates a sort of parallel universe seen only through the phone. The same old boring street becomes a theme park!
- Results: GoldRun is used by H&M, Esquire and AirWalk. They won the award for best mobile application in the Fashion 2.0 Awards.