Twitter is changing. It is now partnering with a “diverse and growing group” of media sites such as The Wall Street Journal, Time, The New York Times, The San Francisco Chronicle or Der Spiegel Online to deliver richer content in tweets.
“When you expand a Tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer. You can continue to read the article, follow these accounts, and reply, favorite or retweet the Tweet,” says Michael Sippey, director, of the product team (@sippey).
The new feature is being rolled out on Twitter.com and Twitter’s mobile site. It will also soon be available on Twitter’s mobile apps.
These new partnerships are just the beginning. If you are a publisher, and are serious about your content being read and shared, it is likely you will be talking to Twitter very soon.
As for the terms and conditions reached between Twitter and the major publishers, one can only surmise that this is a potential extra revenue stream for all concerned. No details have yet been disclosed as to what charge Twitter is applying for these new partnerships.