Wi-Fi network operator BitBuzz has recorded over 100,000 logins per week for the first time since its foundation in 2003. The continued growth in logins reflects a large increase in the number of Wi-Fi hotspots throughout Ireland and the UK; since January this year the amount of BitBuzz hotspots has increased from 320 to 405.
The surge in business for network suppliers is hardly surprising given the proliferation of Wi-Fi enabled devices in recent years. According to a report by O2 and IDC released earlier this month, the Irish smartphone market will grow 12pc to 1.3m units by 2016, overtaking legacy mobile phones. Of course this is not just an Irish phenomenon. According to the US census bureau, the global population is expected to reach 7.4 billion within the next five years, up from the current level of 7bn. By this time the number of mobile devices is expected to rise to 9 billion comfortably outnumbering the population, as mentioned in an Ericsson report released on June 6th.
With these kinds of figures it’s no wonder Facebook is worried about its mobile strategy, and everyone is scrambling to turn their business model ‘mobile’. For Irish companies like BitBuzz this can only be good news.
“So far 2012 has been our busiest year yet; we attribute this growing demand for the continued rise in smartphone use and the emerging tablet market,” said Shane Deasy, Managing Director of BitBuzz. Our aim for the rest of the year is to continue partnering with well-respected businesses throughout Ireland and the UK.”