Irish advertisers and online publishers now have a new ‘mobile rich media’ option should they require one.
Irish agency Adforce.ie has teamed up with Medialets, a rich media ad platform, to offer advertisers more engaging options for response from customers.
Rich media features include video content and image galleries to social media integration, click-to-call buttons and in-ad shopping carts.
The first Irish mobile property to adopt the Medialets platform is the RTÉ News Now iPhone app.
Nissan and Irish Distillers are the first two advertisers who will use the rich media ad capabilities as part of upcoming product launches in Ireland.
“Medialets brings scale to mobile rich media campaigns by enabling the delivery and measurement of high-impact rich media ads across all top tier mobile properties,” says Kevin Foley, commercial director of Adforce.ie.